When a cultural icon from one of the world’s most distinct regions set out to launch a luxury watch brand, they came to Noble Brave Ltd. with a powerful vision: create a timepiece that captured the spirit of a celebrated annual event, one held in only a handful of places worldwide. It wasn’t just about building a brand — it was about marking a moment, and crafting a collectible that would resonate with a deeply loyal audience.
While the founder brought passion and purpose, they knew they needed expert hands to guide the process from idea to execution. Working alongside a third-party designer, we helped turn that vision into a fully realized Swiss-made timepiece — one that honored both heritage and horology. Our role spanned the full development cycle, including feasibility planning, material sourcing, prototyping, and Swiss coordination.
From the outset, our team worked to ensure the design could be faithfully executed using Swiss parts and assembly, without compromising on aesthetics or reliability. Custom engravings were added to mark both the event that inspired the watch and the exclusivity of the first production run — adding a layer of meaning for early supporters and collectors alike.
With high-end materials, tight tolerances, and a refined visual language, the result is a luxury watch that stands confidently beside established brands — but tells a much more personal story. For Noble Brave, it was a chance to help an influential founder bring a lasting expression of identity and culture into the world, with precision and care in every detail.