Our Story

The Noble Brave Legacy

Growing up in my parents’ shop in the 1970s and 80s, I learned lessons that shaped me for life., my parents ran their business with precision, honesty, and resilience—like a finely tuned Swiss movement. My mother, a jewellery designer and buyer, and my father, a skilled retailer and repairman, instilled in me the values of integrity, dedication, and genuine customer care.

In 1989, our family emigrated to Montreal, Canada, where I continued my studies in Civil Engineering. But my roots in the watch world soon called me back. In 2001, I was invited by my cousins—watch importers in Paris—to manage their operations in Hong Kong and Shenzhen, China. It was here, inside the factories and assembly units, that I discovered my true niche: helping brands bring their watch collections to life.

For more than two decades, we have been a trusted partner for watch brands around the world. Our mission has always been simple yet powerful: to support brands with honesty, responsibility, creativity, and deep industry knowledge, while ensuring they get the same advantages as larger players—without the need to be on the ground themselves.

Today, with over 24 years of experience in watch manufacturing and global connections across Asia, Switzerland, and Japan, we are proud to have helped dozens of brands grow and succeed. We remain committed to the same values my family started with nearly a century ago: integrity, dedication, and a true passion for the craft of watchmaking.